How Los Angeles leverages global events into demand, hotel investment growth
In an exclusive webinar with Hotel Investment Today, leaders share the development and infrastructure initiatives that turn moments like LA28 into gold-medal status for decades to come.
For the next three years, Los Angeles will have the world’s attention as it takes center stage to host three of the world’s most prestigious sports events — NBA All-Star Game and FIFA World Cup in 2026™, Super Bowl LXI in 2027 and the 2028 Olympic and Paralympic Games.
Near term, that unprecedented run in the global spotlight will keep Los Angeles top-of-mind for billions of online and digital viewers, generate at least hundreds of thousands of visitor arrivals and deliver a combined economic impact expected to exceed $12 billion for Los Angeles County.
But that’s just for openers. It’s the extended potential of leveraging these events as showcases for Los Angeles’s citywide transformation and integrating them into an overall sports event strategy that will make these and other marquee competitions demand and investment drivers for the long term.
Visit the website for the complete story and to view the on-demand webinar.