29 Sep 2016
September 29, 2016

Shatterproof Challenge at ALIS

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HOSPITALITY INDUSTRY TO JOIN FORCES WITH SHATTERPROOF TO HELP END THE DEVASTATION OF ADDICTION

Hotel Leaders to Join Together Again for the 2nd Annual “Shatterproof Challenge” to be Held Alongside the Americas Lodging Investment Summit (ALIS) in January 2017

ShatterproofLogo-RGBHospitality industry executives will join together again at this year’s the Americas Lodging Investment Summit (ALIS) in Los Angeles to draw attention to the national epidemic of drug and alcohol addiction. Over 200 hotel executives will rappel down 26 stories of the JW Marriott Los Angeles L.A. LIVE from January 22nd thru 24th to benefit Shatterproof, a national nonprofit dedicated to reducing the devastation that addiction to prescription drugs, illicit drugs, and alcohol cause to families, and ending the stigma of those affected by this disease.

This “Shatterproof Challenge” aims to help end the stigma and suffering of those affected by addiction, and to raise funds to prevent and treat the disease. Leaders of the hospitality world marked the industry’s unity around Shatterproof founder, Gary Mendell, a former hotelier (Chairman of HEI Hotels & Resorts), whose son Brian lost his life to addiction in 2011.

“I am blown away by the incredible support of the hotel industry,” said Mendell. “I am so grateful that these individuals showed their commitment to our we are stronger than addiction motto.”

“We are so pleased to be working with Gary Mendell and the Shatterproof team to raise money for this important cause,” said Jim Burba, co-founder of Burba Hotel Network and chair of ALIS. “The outpouring of support from the hotel industry last January was truly amazing, and we are looking forward to an even more successful event in 2017,” Burba added.

For more details and a complete list of sponsors and teams please visit www.rappelALIS.org.

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About Shatterproof
Shatterproof is a national non-profit dedicated to reducing the devastation that addiction to prescription drugs, illicit drugs, and alcohol cause to families, and ending the stigma of those affected by this disease. Shatterproof provides information and resources for those living with addiction and their families, enabling powerful new evidence-based approaches to prevention, treatment and recovery, and takes the issue to the steps of Capitol Hill.

About the Americas Lodging Investment Summit (ALIS)
Co-hosted by the American Hotel & Lodging Association (AH&LA) and Burba Hotel Network (BHN), the two-and-a-half-day ALIS event features an extensive array of seminars and panels hosted by leading experts and investors discussing important trends and identifying new opportunities. The conference attracts the lodging industry’s leading hotel executives, investors, lenders, developers and professional advisory community. Proceeds benefit the educational, research, and training missions of the Educational Institute (EI) of the American Hotel & Lodging Education Foundation (AH&LEF), AH&LA’s not-for-profit affiliate. ALIS 2017 will take place January 23-25, 2017 at the JW Marriott and Microsoft Theater L.A. LIVE. Visit the ALIS website, www.ALISconference.com, for additional information.

Shatterproof Media Contact:
Holly Jespersen